alveoCCM-PUBLIC@ Advertising Management
Marketing users are offered the possibility of defining their advertising campaigns in detail, by indicating the terms of validity of the campaigns, the target groups, advertising channels to be used and advertising messages personalized according to each case.
The frequency of transmission of messages is determined by each campaign, target group and used advertising channel. Our solution is based on three basic concepts:
Advertising campaign
Target group
Advertising channel
what do we want to communicate?
to what collective?
through which channel?
Target Groups
Maximum flexibility in the selection of persons to direct advertising messages:
Through control filters associated to documents (type of form-product, destination zip code, customer segment, etc..).
Based on customer data extracted from CRM systems.
Communications Support
Use of a variety of ways to address target customers:
Printed cover pages in paper mail.
Mailings and flyers inserted into the automatic sealer&folding system
Dynamic imessages that leverage available blank space in document forms.
Campaign Management
Online tools managing and monitoring advertising campaigns:
Automated control over the life of the campaigns and frequency of deliveries.
Management priorities. Solving concurrency issues of overlapped campaigns.
Customer contacts tracking. “Robinson Lists” control .
Our experts in Customer Communication Management will contact you.
Please check our privacy policy
In accordance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation), Better Consultants informs that the personal data contained in this document is transmitted directly to the person responsible for the product or service, and is not stored in files or databases containing personal data.
The information provided will be used for the sole purpose of contacting you only once, and exclusively for the purpose of this request for specific information. Better Consultants will contact you within a maximum of two business days. Once the communication is established, the contact fields shown in the attached form will be deleted.