{"id":562,"date":"2016-10-16T17:37:02","date_gmt":"2016-10-16T15:37:02","guid":{"rendered":"http:\/\/betterconsultants.es\/wordpress\/?page_id=562"},"modified":"2025-01-01T22:52:53","modified_gmt":"2025-01-01T21:52:53","slug":"publica-gestion-publicidad-alveo-ccm","status":"publish","type":"page","link":"https:\/\/betterconsultants.com\/eng\/publica-gestion-publicidad-alveo-ccm\/","title":{"rendered":"alveoCCM-PUBLIC@ Advertising Management"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” _builder_version=”4.16″ background_image=”https:\/\/betterconsultants.com\/eng\/wp-content\/uploads\/2018\/01\/campana-comercial.jpg” animation_style=”zoom” animation_intensity_zoom=”2%” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_padding=”230px|0px|230px|0px” custom_padding_tablet=”140px|0px|140px|0px” custom_padding_phone=”80px|0px|80px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”90px|0px|30px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”|300|||||||” header_text_color=”#000000″ header_4_text_color=”#ffffff” background_color=”#ffffff” background_layout=”dark” custom_margin=”-180px|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”30px|30px|30px|30px” custom_padding_tablet=”80px|30px|43px|30px” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”30%” animation_starting_opacity=”20%” header_font_size_tablet=”32px” header_font_size_phone=”28px” header_font_size_last_edited=”on|desktop” box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n

<\/h1>\n

alveoCCM-PUBLIC@ Advertising Management<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px|0px|27px|0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Marketing users are offered the possibility of defining their advertising campaigns in detail, by indicating the terms of validity of the campaigns, the target groups, advertising channels to be used and advertising messages personalized according to each case.<\/h4>\n

The frequency of transmission of messages is determined by each campaign, target group and used advertising channel.\u00a0Our solution is based on three basic concepts:<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px|0px|27px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Advertising campaign<\/span><\/h5>\n
Target group<\/span><\/h5>\n
Advertising channel<\/span><\/h5>\n

 
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

what do we want to communicate?<\/h5>\n
to what collective?<\/h5>\n
through which channel?<\/h5>\n

 
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”42px|0px|13px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”]<\/p>\n

Target Groups<\/strong><\/span><\/h3>\n

Maximum flexibility in the selection of persons to direct advertising messages:<\/p>\n

Through control filters associated to documents (type of form-product, destination zip code, customer segment, etc..).<\/p>\n

Based on customer data extracted from CRM systems.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/betterconsultants.com\/eng\/wp-content\/uploads\/2018\/03\/onceptg35.png” align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” admin_label=”Imagen” _builder_version=”4.16″ animation_style=”zoom” animation_intensity_zoom=”2%” use_border_color=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”21px|0px|87px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/betterconsultants.com\/eng\/wp-content\/uploads\/2018\/03\/email-icon-300×269.jpg” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”zoom” animation_intensity_zoom=”2%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”]<\/p>\n

Communications Support<\/strong><\/span><\/h3>\n

Use of a variety of ways to address target customers:<\/p>\n

Printed cover pages in paper mail.<\/p>\n

Mailings and flyers inserted into the automatic sealer&folding system<\/p>\n

Dynamic imessages that leverage available blank space in document forms.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0|0px|13px|0px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ custom_margin=”||” custom_padding=”0px|0px|0px|0px” global_colors_info=”{}”]<\/p>\n

Campaign Management<\/strong><\/span><\/h3>\n

Online tools managing and monitoring advertising campaigns:<\/p>\n

Automated control over the life of the campaigns and frequency of deliveries.<\/p>\n

Management priorities. Solving concurrency issues of overlapped campaigns.<\/p>\n

Customer contacts tracking. “Robinson Lists” control .<\/p>\n

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In accordance with the provisions of Regulation (EU) 2016\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95\/46\/EC (General Data Protection Regulation), Better Consultants informs that the personal data contained in this document is transmitted directly to the person responsible for the product or service, and is not stored in files or databases containing personal data.<\/p>\n

The information provided will be used for the sole purpose of contacting you only once, and exclusively for the purpose of this request for specific information. Better Consultants will contact you within a maximum of two business days. Once the communication is established, the contact fields shown in the attached form will be deleted.<\/p>\n

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Public@<\/strong> permite dirigirse a cada cliente de manera personalizada y obtener el m\u00e1ximo rendimiento de la publicidad. Nuestra soluci\u00f3n se apoya en tres conceptos b\u00e1sicos:<\/p>